Retail Store Game: A Gamified Experience To Train Employees!

The training and education of new employees, for example, in sales management, represent a big challenge for retailers. Regardless of the type of learning, which employees may have experienced throughout their professional lives, they all need to acquire the brand's organizational culture that they represent, their values, the mission, the procedures, and the skills to perform the job function.

This new knowledge is essential to deliver the brand's value proposition to consumers following the designed and defined experience. In other words, employees need to incorporate in their behaviours and attitudes the specific characteristics that make a retail experience unique.

In this sense, employees' training and education (retail, in this case) gain particular importance. As discussed in academia and business, it is increasingly challenging to capture trainees' attention for traditional training.

Thus, organizations must also think of new ways to motivate, attract, and involve employees in training processes. So, the inclusion of gamified solutions gains particular importance.

The Retail Store Experience - The Game ® is a board game that includes a narrative, involving diverse team members (top managers, middle managers, 1st line) in the experience and motivates them to participate and gain more knowledge at the point of sale.

The game is reliable because it includes all the manuals and best traditional training practices in a board game mode. It has various rules, mechanics, dynamics, and game elements that keep the game alive, competitive, and cooperative. The result can only be an extraordinary experience and a learning opportunity, aligning its strategy with multidisciplinary teams. So more studies are needed.

If you are interested in knowing more about this Retail Store Game, contact us.

A Retail Store Game: an experience that enhances the capabilities of your employees/managers!

Keywords: gamification; serious games; innovation; design; retail.

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Hélder Barbosa Ferreira

Strategic Design and Innovation Lab Member, University Professor and Director of the Post Graduation in Gamification