Announcement: Strategic Design and Innovation Lab (SDI.Lab) has been launched in Lisbon at IADE on January 22, 2020. SDI.Lab is a partnership between UNIDCOM/IADE, Universidade Europeia, Lisbon, Portugal, and the Department of Design/CILAB research group of Politecnico di Milano (POLIMI) Italy. The SDI Lab will undertake, promote and support research, training, prototype and experimentation activities, which fall within the domain of the following areas (not exclusive): Strategic Design, Innovation Management, Design Thinking, Gamification, Customer and Employee Engagement, Workplace Design, New Business Models and Disruptive Technologies. An amazing group of people from industry and academia joined forces to co-design the future activities and value proposition of SDI.Lab. Stay tuned for further updates.